Moisturize & protect vibrancy with this shampoo for colored hair. The sulfate & paraben-free shampoo formula gently cleanses while revitalizing strands for hair that looks and feels its best. Milk proteins naturally hydrate to seal the cuticle with every wash. To prevent dulling & fading, milk_shake's integrity 41® blend strengthens color stability for long-lasting vibrance. For best results, use with milk_shake color maintainer conditioner.